26 research outputs found

    Perceived Fairness, Emotions, and Intention of Fast Food Chain Restaurants Customers in Indonesia

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    This study aims to investigate interrelationships among perceived service fairness, emotions, and behavioral intentions in a fast food chain restaurant context. we use terms that are commonly use on the study of fairness or justice perception. This study uses purposive sampling and the survey method to generate our sample which consists of 800 respondents from big cities in Indonesia, namely: Jakarta, Semarang, Surabaya, Medan, and Makassar. The data are analyzed using Structural Equation Modeling (SEM). The results show different roles for each fairness perception in relation to peoples’ emotions and behavioral intentions, based on the Mehrabian-Russel model. Three fairness variables (price fairness, outcome fairness and interactional fairness) have positive and significant effects on customers’ positive emotions, while, procedural fairness does not influence the formation of a positive emotion. Furthermore, a positive emotion has a positive influence on a customer’s behavioral intention. Data collected in this study are limited to the context of the restaurant industry, therefore, precaution must be taken when generalizing these results to other industries. The results of this study can serve as guidelines for managers in the restaurant industry to develop effective and efficient strategies for ensuring their services’ perceived fairness and its impact on both customers’ retention rates and the companies’ financial gains

    Persepsi Kemudahan dan Kebermanfaatan dalam Penggunaan Aplikasi Simpan Pinjam Online di Koperasi Karunika: Studi Pendahuluan

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    Karunika is a cooperative at Universitas Terbuka (UT) which members consists of employees of UT. In February 2021, Karunika launched an online savings and loan application (aplikasi simpan pinjam online) to make it easier for members to make savings and loans. This preliminary study aims at collecting information about perceived ease of use and perceived usefulness in affecting attitudes and interest in using “simpan pinjam online” application at the Karunika Cooperative. This study is qualitative research which collect the data through documentation, observation, and interview. Documentation is carried out to collect information from secondary sources. Observation is made by accessing the application to gain experience. Interviews were conducted with 11 members of Karunika Cooperative to obtain information about the experience of application usage. Karunika members feel the ease and usefulness of using the application due to its accessibility and subjective norms. Karunika members are encouraged to have attitudes and intentions to use the application. Socialization of the application among members of Karunika is lack because the members are spread throughout Indonesia. This causes delays in finding information from experienced members. This research is expected to give contributions to the literature about the usage of information technology in cooperative. This research can be used as the basis for system improvement in Karunika Cooperative and inspire the use of “simpan pinjam online” applications in other cooperatives. For the future research development, the result of this study is also expected to be used to formulate a research instrument to capture the broader phenomenon of using information technology

    Public Service Motivation Measurement: A Test of Perry's Scale in Indonesia

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    This article proposes and tests a ‘shorter version of the instrument for public service motivation based on Perry’s (1996) exploratory 24-item scale for Indonesia civil servants in five big cities, inter alia, Jakarta, Surabaya, Semarang, Makassar, and Medan. Of 1200 respondents, 904 completed the questionnaire, and 800 questionnaires were determined to be feasible for further analysis. Thus, the response rate was 88.50% the results indicated support for the shortened scale of Perry’s original work on investigating the Public Service Motivation (PSM) of Indonesia civil servants in sample cities. The 10-item scale was based on four factors PSM, inter alia Attraction to Policy Making (APM), Commitment to the Public Interest (CPI), Compassion (COM), Self-Sacrifice (SS). Results also showed that, generally PSM for civil servant with basic positions in city government offices, in five cities tends to vary. The research results are expected to enhance our understanding about the importance of factors that influence the motivation of civil servants in providing public services to the general public. However, the limitation of the study lies in the small sample which is drawn from only five large cities in Indonesia

    Pengaruh Literasi Keuangan dan Faktor Demografi terhadap Financial Management Behavior pada Nasabah PT. Bank Woori Saudara Indonesia 1906

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    Tujuan penelitian ini adalah untuk menguji faktor-faktor yang dapat mempengaruhi terhadap financial management behavior secara parsial, yang terdiri dari literasi keuangan dan faktor-faktor demografi (jenis kelamin, usia dan pendapatan). Sampel penelitian sejumlah 154 orang dengan menggunakan teknik purposive sampling. Teknik analisa data menggunakan metode regresi linear berganda. Hasil penelitian menunjukan bahwa literasi keuangan secara parsial memiliki pengaruh signifikan terhadap financial management behavior. Sedangkan faktor jenis kelamin, usia dan pendapatan secara parsial tidak mempengaruhi terhadap financial management behavior. Hasil uji F menunjukan bahwa literasi keuangan, jenis kelamin, usia dan pendapatan berpengaruh secara simultan terhadap financial management behavior. Nilai R2 sebesar 12,2%, artinya bahwa financial management behavior  dapat dijelaskan oleh variabel literasi keuangan, jenis kelamin, usia dan pendapatan, sedangkan sisanya sebesar 87,8% dijelaskan oleh variabel lain

    Does Service Quality in Education and Training Process Matters? Study of Government’s Human Resource Agencies in Indonesia

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    This study aims to investigate the application of service quality theory to explain and predict the satisfaction, trust, and motivation of participants at leadership education and training programs of echelon 3 and 4 held by Human Resource Development Board Province in Indonesia. This study uses purposive sampling and survey methods to generate sampling, which consists of 480 respondents from some of the main provinces in Indonesia. The data are analyzed using Variance Based Structural Equation Modeling - Partial Least Square due to the existence of formative indicators for service quality. The result shows that five dimensions of service quality have a positive and significant effect on participants’ satisfaction, which, in turn, impacts their trust and motivation. Responsiveness is one of service quality dimensions with the greatest influence on participants’ satisfaction. Data collected in this study are limited to the context of leadership education and training programs of echelon 3 and 4. Thus, further research may involve other education and training programs. The results of this study may serve as a guideline for other education and training providers in other provinces or places of Indonesia to increase their service quality, which will impact satisfaction, trust, and motivation of participants

    Pelatihan Aplikasi Game Edukasi Kahoot Untuk Meningkatkan Motivasi Belajar Siswa Di Era Pandemi Covid 19

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    Community Service Activities carried out at the Integrated Islamic Elementary School (SDIT) Insan Rabbani in the Bekasi area, aimed at providing training in the learning method of the Kahoot educational game method which can be used as an alternative online learning media by taking advantage of opportunities to play games that can support the improvement of educational services. to teachers and students so that they can motivate teaching and learning activities and can support educational services at SDIT Insan Rabbani to be more fun and be able to evaluate the results of learning activities through giving assignments or quizzes and displaying answers to grades for each student and ranking the best three in each assignments or quizzes given so that with the Kahoot application learning objectives are achieved for each subject, especially during the current covid 19 pandemic. In this training, the method used is the online training method using the zoom application by providing exposure related to the Kahoot application and direct practice on the Kahoot application. So that it is hoped that through this training, it is hoped that the ability to achieve an even understanding and mastery of the teacher council supports learning using the Kahoot application as an alternative learning method to create a more interesting, fun and effective learning process. Keywords: educational game, kahoot application, online, zoom applicatio

    THE MODEL OF MOTHERS’ BEHAVIOR WHO PARTICIPATE IN “BINA KELUARGA BALITA” PROGRAM IN SULAWESI, INDONESIA

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    ABSTRACT. The high mortality rate of toddler in Parigi Moutong Regency of Central Sulawesi and Sinjai Regency of South Sulawesi province is one of the problems that caused the attention to conduct this study. This study aims to reveal the role of attitudes, subjective norms, and perceived behavioral control in predicting and explaining the intentions and behavior of mothers in those areas who have toddlers to participate in the Toddlers Development Program through the implementation of the Theory of Planned Behavior (TPB). This study used an exploratory sequential design involving 300 respondents obtained through purposive sampling. The data is collected using a questionnaire which was analyzed using SEM analysis with the help of IBM SPSS AMOS 23. The results showed that TPB model which was developed in explaining and predicting the mothers behavior who have toddlers in those areas in participating of the BKB program is as expected. The behavior of participating program is significantly influenced by the intention to participate in the BKB program. The intention to participate in the BKB program was significantly influenced by: attitudes towards participation in the BKB program, subjective norms regarding participation in the BKB program, and perceived behavioral control towards participation in the BKB program. The variable that contributes the most to influence the intention to participate in the program is the attitude towards participation in the BKB program. Limitations of this study is uncovered as well

    HOW DOES SCARCITY PROMOTION ELEVATE CONSUMER AGGRESSIVITY: AN EXPERIMENTAL STUDY CONDUCTED ON STUDENTS

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    Marketers often apply the strategy of scarcity promotion to attract consumer attention to the company’s product. However, this strategy often increases consumer’s destructive, aggressive behaviors. A quantitative approach using the experimental method was thus conducted in this study to reveal the effect of advertisement exposure with scarcity promotion strategy on aggressive consumer response towards the product that the company offered. The results show that advertisements with a scarcity strategy expose one’s perception that other consumers are perceived as threats. This perception arises since the probability of getting the product they want will be decreased when others are running after the same product. Theoretically, this condition will elevate the tendency of aggressive consumer behavior when attaining the product. Three studies with multiple behavioral measurements conducted on STIE YKPN students show destructive responses to the scarcity promotion applied by the compan

    Panic-Buying Behavior During The Covid-19 Pandemic in Indonesia: A Social Cognitive Theoretical Model

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    Currently, there are limited studies on the application of the social cognitive theory in social psychology, particularly in explaining and predicting panic-buying behavior during the COVID-19 pandemic in Indonesia.  This study is primarily aimed at acknowledging the role of the social cognitive theory’s development in explaining and predicting the panic-buying behavior of Indonesian citizens during the COVID-19 pandemic. The development of the theory is attained by combining emotions and subjective norms to predict the panic-buying behavior intention in Indonesia. Using a purposive sampling technique, the sample size consists of 350 respondents from various areas, such as Jakarta, Tangerang, and Banten. An online survey was performed as the data collection method. Social desirabilit response (SDR) test was also conducted by this study to guarantee the naturality of the replies from the respondents. Data were then analyzed using structural equation modeling (SEM) with a two-stage approach. The result demonstrated that emotions have the highest impact on the panic-buying behavioral intention. Further, subjective norms, self-efficacy, and social outcome expectancies have the second, third, and fourth highest impacts on panic-buying behavior, respectively. In general, the social cognitive theory model developed in this study can understand, explain, and predict panic-buying behavior during the COVID-19 pandemic outbreak in Indonesia. Overall, the results of this study may serve as basic information for practitioners and business persons by providing insights regarding the factors that form consumers’ intentions and behavior during the pandemic, relating to their buying decisions
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